In a campaign to push for improvements to mobile phone signal and broadband in rural areas, eleven of the next fifty nine communities to take part in the UK nationwide Vodafone Rural Open Sure Signal campaign (ROSS100) are geographically located in rural Norfolk.
The communities of Croxton, Horning, Loddon, Salhouse, Saxthorpe, Reepham and Martham have all been successful in their application to be part of phase 2. ROSS100 uses the latest technology to provide Vodafone 3G signal in areas where traditional mobile coverage has historically been absent.
On top of this positive news Hillington, High Kelling and Upper Sheringham have all been included in the next 29 communities to be shortlisted to receive the Rural Open Sure Signal Technology phase 3.
This follows on from Blakeney‘s successful trial in 2014 which was one of the first of twelve communities in the UK to benefit from the campaign.
The national ROSS100 campaign shows Vodafone’s intent to help bridge the digital divide between rural and urban communities, giving small villages not only in Norfolk but Snowdonia, rural Shetland and even the Outer Hebrides, the ability to experience 3G mobile signal.
As well as using ROSS to plug rural ‘not-spots’ Vodafone are spending more than £1 billion on network and services across the country this year, including extending the 4G coverage to 351 cities and towns and thousands of smaller communities across the UK of which areas in and around Norwich are now experiencing the Vodafone 4G signal boost.
This investment comes on top of the £802m that Vodafone spent acquiring the widest portfolio of mobile spectrum in last year’s auction of new capacity by Ofcom. Vodafone have pledged to provide coverage using 2G, 3G or 4G services to 98% of the UK population in the next few years.