As a provider of non-geographic call services (NGCS), it is our duty to make you aware of some important changes that come into effect from the summer of 2015 regarding the use of 08, 09 or 118 services. Even if you do not have NGCS with us we feel it is important to make you are aware of these changes, should you have these services with another supplier.
Advertise your call charges for NGCS
From the 26th June 2015, if your organisation uses a ‘non-geographic’ service number (08, 09 or 118) you will be required to advertise the cost of calling these numbers to ensure your customers are aware or the charges. This procedures need to be followed to ensure you do not fall foul of the new rules put in place by communications regulator Ofcom, PhonePayPlus and the Advertising Standards Agency.
0800 or 0808 numbers free when calling from a mobile
Another change that will be happening at the same time is that all Freephone numbers beginning 0800 or 0808 are being made free for consumers to call from mobile phones, just as they usually are from landlines.
Cost of Calling
The changes being put in place by Ofcom means the cost of calling 084x, 087x (including 0845 and 0870), 09 and 118 numbers will be split into two parts:
- An access charge: This part of the call charge will be set by your callers’ phone company and represents their revenue for making the call.
- A service charge: This is the rest of the call charge and is the amount that is given to your phone company and is onwardly shared with you as applicable. The NGCS number you use determines this and we will advise you of the service charge as soon as it is available to us
What you need to do
If you use NGCS for your customers or prospects to contact you, then we strongly advise you to review all your materials and advertising as from June 26th 2015 you will be required to communicate the charges clearly wherever you advertise or promote a NGCS.
A statement along the lines of “Calls will cost 5p per minute plus your telephone company’s Access Charge” is likely to be considered compliant. Such statements should be displayed in a prominent position and in close proximity to the telephone number.
We will be contacting our clients who have NGCS with us as soon as we have the service charge bandings from our providers. This will be set for numbers* they own, to maintain where available and applicable any revenue share payment you currently enjoy