Apple unveil iOS 7 at WWDC 2013

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Apple has unveiled their latest operating system, due for release in the autumn, calling it ‘the biggest development since the original iPhone launch’.

iOS 7 has undergone a complete redesign, both in terms of looks and functionality. The new user interface has a much flatter look, working on layers to give a ‘cleaner’ look. This moves away from the skeuomorphism approach that Apple has traditionally followed; using leather, wood and other real-world inspired textures. As well as the complete redesign of most icons and the implementation of a new palate of colours, Apple has also changed the typography of the operating system and removed unnecessary bars and buttons for a ‘stripped-back’ feel.

The new design also responds to movement from the accelerometer in the iPhone; a parallax effect where the icons shift against the background image to give a sense of depth. Whilst the new look will be welcomed by many Apple users by completely refreshing their handsets, some changes may lead to some initial confusion as people get used to the new system.

Along with this new look, a number of enhanced features were announced with iOS 7.  Control Centre is a significant addition; giving single swipe access to settings, features and controls that are most frequently used. The Notification Centre is also now available from the lock screen, giving users easy access to messages, emails and notifications from different applications.

Multi-tasking is made easier with seamless switching between apps, whilst the new operating system learns how and when you tend to use your favourite apps, updating and refreshing content appropriately. Switching between camera and video modes as well as adding filters is all done from one screen, and the new photo album arranges all your pictures as distinct Moments. iTunes Radio, a streaming music service, will be another welcome feature to Apple users, offering access to themed stations tailored to iTunes listening history, along with the option to play and purchase different tracks. iOS 7 also includes automatic App updates, scheduled to occur at sensible times, for example when charging and connected to a WiFi network.

As well as the iOS 7, Apple also unveiled a new version of its Macintosh computer operating system, called Maverick, new laptops and a completely redesigned cylindrical Mac Pro desktop which is one eighth of the volume of the previous model.

The announced updates indicate a new era for Apple design, and it is likely that new iPads and the much-anticipated 2013 iPhone will be launched in the coming months, taking full advantage of the functionality and design of iOS 7.

If you would like to know more about the new Apple operating system and how the latest products might work best for your business, contact our team who will be happy to provide help and advice.

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